App Store, Distribution & Marketing

• Tech Talks

Learn how to minimize churn and win back subscribers on the App Store. Explore App Store data, review different types of subscriber churn, discover tools you can use to enhance your retention efforts, and learn implementation best practices.

• Tech Talks
• iOS, iPadOS

Discover how you can maximize the effectiveness of your custom product pages on the App Store. We'll cover best practices, provide data-based recommendations, and share success stories from developers who have used custom product pages to reach specific audiences.

• Tech Talks

Learn about the newest pricing capabilities available on the App Store. We'll walk through enhanced global pricing, new tools to manage pricing by storefront, additional price points, and global equalization. We'll also share configuration examples.

• Tech Talks

Explore how Game Center, Apple's social gaming network, helps players discover and engage with your game. Learn about Game Center and App Store features that can help you connect with new players and keep them coming back, as well as Apple technologies designed to deliver powerful gameplay...

• Tech Talks

Learn how App Analytics can help you better understand user acquisition, so you can make data‑informed decisions. Explore ways to find out where your users are coming from and review definitions of key metrics. We'll also discuss how peer group benchmarks and other features can help improve your...

• Tech Talks
• iOS, iPadOS

Learn how to get more from your product page optimization tests. We'll explore best practices, provide data-based recommendations, and share success stories from developers who have used product page optimization to make their App Store product pages even more relevant and effective.

• Tech Talks

Learn how you can improve the discovery of your app on the App Store. We'll explore the different ways people find apps on the App Store and show you how to make your own app more discoverable. Discover the elements of a great product page, the role of search, referral traffic, and promotional...

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Discover how you can use TestFlight to improve your app experience and ready it for release on the App Store. We'll take you through an overview of TestFlight, including how to invite testers and provide information to them about testing. We'll also provide best practices for receiving feedback...

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how to write clear and succinct purpose strings to help people understand why your app needs access to protected resources like their camera, location, and health data. We'll take you through best practices to help craft concise purpose strings and show you how you can improve wording in...

• Tech Talks
• iOS, iPadOS

Discover how you can use App Store Connect to manage prices for your auto-renewable subscriptions. We'll provide guidance to help you plan subscription price increases and decreases, show you how to remove preserved pricing, and explore how to edit upcoming price changes.

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Help make your App Store product page even more relevant and effective with product page optimization. We'll explore details of the feature, take you through the setup process in App Store Connect including how to test different app icons, screenshots and app previews, and share testing...

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how you can create additional versions of your App Store product page and showcase different features or content within your app. We'll explore how you can create pages for a specific aspect of your app or a specific audience, show you how to set it up in App Store Connect, and highlight...

• Tech Talks
• iOS, iPadOS

Discover how you can highlight your app or game's content on the App Store. We'll take you through the in-app events feature and provide recommendations, tips, and best practices for helping people discover content and events within your app.

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how you can acquire subscribers and grow your business using App Store features. We'll explore subscriber acquisition strategies, share implementation best practices, and show you how to integrate these processes into your app for success.

• Tech Talks
• iOS, iPadOS, macOS

Family Sharing for In-App Purchases lets people share their auto-renewable subscriptions and non-consumables with up to five additional family members, helping you attract new subscribers, increase user engagement, and improve retention. We'll review how you can enable this feature in App Store...

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Great apps do more for people while collecting less data. Learn how three simple tips from the App Review team can help you build great experiences while minimizing data collection.

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Discover how you can complement existing offer codes campaigns with custom, repeatable codes to provide even more flexibility to acquire and retain subscribers. We'll take you through the latest enhancements to offer codes, provide engineering guidance, explore best practices, and show you how to...

• Tech Talks
• iOS, iPadOS, macOS

Discover a new way you can distribute apps to limited audiences on the App Store. We'll take you through the differences between using unlisted distribution and standard distribution on the App Store, show you how to share apps with a direct link, and more.

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Prepare your app for review with these tips from the App Review team. Learn how to prevent the most common issues and discover best practices for an easy and straightforward review experience.

• Tech Talks
• iOS, iPadOS

Subscription offer codes can help you acquire, retain, and win back subscribers as you grow your business. Learn about configuration options, creating a great experience, and measuring redemptions. We'll explore how to set up customer eligibility, territory, price, and expiration in App Store...

• Tech Talks
• iOS, iPadOS, macOS, tvOS, watchOS

Discover how you can use StoreKit 2, App Store Server API, and App Store Server Notifications to create great in-app purchase experiences for your customers and offer support and refunds. We'll explore implementation approaches, provide best practices and take you through customer management and...

• Tech Talks
• iOS, iPadOS, macOS

Discover the latest on the platform changes in macOS Big Sur and Mac computers with the Apple M1 chip, including features available in macOS Big Sur 11.3. Learn about macOS Big Sur management capabilities and strategies for deploying in business and education. Hear about changes to deployment...

• Tech Talks
• iOS, iPadOS, tvOS

Providing a great subscription experience within your app makes it easier to acquire new subscribers. Learn how to more clearly communicate the value of your subscriptions, streamline your sign up flow, and make subscriptions appealing and effortless.

• WWDC24
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Learn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We'll demo new StoreKit views control styles and new APIs to improve your subscription customization, discuss new fields for transaction-level information, and explore new testability in...

• WWDC24
• iOS, iPadOS

Introducing AdAttributionKit, a new iOS framework for privacy-preserving ad attribution. Learn how AdAttributionKit supports re-engagement, click-through attribution (including support for custom creative), JWS formatted impressions and postbacks, and more. We'll provide insight into testing your...

• WWDC24
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the...

• WWDC24
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we'll introduce updated endpoint functionality, new...

• WWDC24
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in...

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Discover how you can use App Store product metadata and Xcode Previews to add in-app purchases to your app with just a few lines of code. Explore a new collection of UI components in StoreKit and learn how you can easily merchandise your products, present subscriptions in a way that helps users...

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Get to know the latest enhancements to StoreKit 2 and StoreKit Testing in Xcode. Discover API updates for promoted in-app purchases, StoreKit messages, the Transaction model, the RenewalInfo model, and the App Store sheet for managing subscriptions. Learn how to upgrade to SHA-256 for on-device...

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Discover the latest updates to App Store Connect, the suite of tools used to manage and submit apps to the App Store. Explore how you can use the latest features to test, price, promote, and automate the management of your app more easily. We'll also share enhancements to tools like TestFlight...

• WWDC23
• iOS, iPadOS, visionOS

App Store Connect provides the tools you need to test, submit, and manage your visionOS apps on the App Store. Explore basics and best practices for deploying your first spatial computing app, adding support for visionOS to an existing app, and managing compatibility. We'll also show you how...

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Discover the latest updates to the App Store Server API and App Store Server Notifications. Explore the current API offerings and learn how to track subscription status with notifications, work with transactions on your server, and efficiently recover missed notifications. We'll also show you how...

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Discover the latest updates to App Store pricing capabilities and tools. Learn how you can manage pricing for your apps and in-app purchases within App Store Connect and the App Store Connect API, how to set pricing by region, and more.

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Discover the latest enhancements to App Store pre-orders, including regional publishing. We'll show you how to use App Store Connect to set up pre-orders to simultaneously soft launch your app and offer it in different regions.

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Discover the App Store Server Library and learn how you can take advantage of resources and configurations for your apps. We'll show you how to set up the library, call the App Store Server API, verify App Store Server Notifications, and use app receipts. Explore insights and best practices for...

• WWDC23
• iOS, iPadOS, macOS, tvOS, visionOS, watchOS

Learn how you can test in-app purchases throughout development with StoreKit Testing in Xcode, App Store sandbox, and TestFlight. Explore how each tool functions and how you can combine them to build the right workflow for testing your apps and games. We'll also share a sneak preview of how you...

• WWDC22
• iOS, iPadOS, macOS

SKAdNetwork helps advertisers measure the success of ad campaigns while maintaining user privacy. We'll explore the latest updates to ad attributions including hierarchical source IDs, hierarchical conversion values, multiple conversions, and SKAdNetwork attributions for web ads. We'll also take...

• WWDC22
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how you can make your in-app purchase experience even better on iPhone, iPad, Mac, and Apple Watch. We'll take you through enhancements to StoreKit 2 and App Store Server API, and explore improvements to App Store Server Notifications. Discover how you can verify app purchases with App...

• WWDC22
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how you can migrate to the latest App Store Server APIs and incorporate App Store Server Notifications. We'll help you get started with these tools and provide best practices to make the most of managing in-app purchases on your server. Discover how you can sign JSON Web Tokens, verify...

• WWDC22
• iOS, iPadOS, macOS, tvOS, watchOS

Discover the latest tools to help you test your in-app purchases and subscriptions. We'll show you how to bring your products from App Store Connect into StoreKit Testing in Xcode, learn about improvements to the transaction manager, and explore your in-app purchase flow in Xcode Previews. We'll...

• WWDC22
• iOS, iPadOS, macOS, tvOS, watchOS

Discover the latest updates to App Store Connect, your suite of tools to create, manage, and submit apps on the App Store. Learn about enhancements to the submission experience — including the ability to manage submissions in App Store Connect on iOS and iPadOS — as well as the newest updates to...

• WWDC22
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how App Store App Analytics can provide unique insights and help you measure your app's performance on the App Store. We'll show you how to use the new App Benchmarks tool to rank your app's performance beside similar products in a privacy-preserving way. We'll also share how you can use...

• WWDC22
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how you can restore someone's in-app purchases access proactively when they first open your app. We'll show you how you can deliver instant access to existing subscriptions using StoreKit or StoreKit 2 and cover best practices for both your client and server implementations. Find out more...

• WWDC21
• iOS, iPadOS, macOS, tvOS

TestFlight has come to Mac. Learn how you can manage builds and testers, collect feedback, and deploy your macOS app. Discover enhancements for internal testing and new features that integrate with Xcode Cloud to make testing even easier on all platforms.

• WWDC21
• iOS, iPadOS, macOS, tvOS, watchOS

An inclusive app or game is not only usable by different people, but also welcomes people from diverse backgrounds and perspectives. Discover how you can design inclusive content for your interface, language, imagery, and marketing materials and support the broadest possible range of people with...

• WWDC21
• iOS, iPadOS, macOS

The future of device management is here: Learn how you can support mobile device management while allowing individual devices to be autonomous and proactive, bringing both increased performance and scalability. We'll show you how you can incorporate this declarative model in your MDM solution.

• WWDC21
• iOS, iPadOS, macOS

Discover how you can measure your ad campaigns in apps and on the web without compromising privacy. We'll introduce you to Private Click Measurement and explore SKAdNetwork, which provides you with a more secure, private, and useful way to measure your app installs.

• WWDC21
• iOS, iPadOS

Discover new ways to make your product page more relevant. Learn how you can use custom product pages to highlight different features and content in your app for different users. Explore how you can optimize your product page by comparing the effectiveness of different visual assets to see what...

• WWDC21
• iOS, iPadOS, macOS, tvOS

Discover how you can promote timely events happening in your apps and games — like a game competition, a movie premiere, and more — directly on the App Store. We'll show you how in-app events now appear on the App Store and how to create, schedule, and manage them in App Store Connect.

• WWDC21
• iOS, iPadOS, macOS

Discover the latest advancements in key device management capabilities for your organization or MDM solution. Explore the refreshed device management Settings on iOS and iPadOS, an all-new return to service functionality for macOS, and other updates to device management across Apple platforms.

• WWDC21
• iOS, iPadOS, macOS

Apple Configurator is now more capable than ever. Whether you're provisioning iOS, iPadOS, and tvOS devices in your organization or servicing existing macOS devices, learn how Apple Configurator can help with key workflows. And, coming to iPhone in iOS 15, discover how you can bring Automated...

• WWDC21
• iOS, iPadOS, macOS

Quickly discover how to identify priorities when viewing power and performance regressions. Learn how to track metrics that have regressed with device-and percentile-specific information, so you can focus your efforts on optimization and save valuable development time. We'll also show you how to...

• WWDC21
• iOS, iPadOS, macOS, tvOS, watchOS

Great customer support is critical to running a successful business on the App Store. Discover how you can provide a frictionless support experience to customers who make in-app purchases, including APIs that make it easy for customers to manage or cancel their auto-renewable subscription, or...

• WWDC21
• iOS, iPadOS, macOS

Learn how User Enrollment helps you support “bring your own device” deployments in your business or enterprise environment. We'll explore data separation, enhancements to Managed Apple IDs and how you can use the new account-based onboarding in your organization.

• WWDC21
• iOS, iPadOS, macOS, tvOS, watchOS

Discover how to distribute your apps directly to App Store Connect and all the distribution methods supported in Xcode. Explore how to automate distribution for your apps, and learn about improvements to the distribution workflow like cloud signing, app record creation, and build number management.

• WWDC21
• iOS, iPadOS, macOS, tvOS, watchOS

App Analytics helps you maximize your opportunity on the App Store by providing privacy-friendly insights about your app. Learn about four new ways to grow your business, including information about custom product pages, in-app events, product page optimization, and new metrics about transactions...

• WWDC21
• iOS, iPadOS, macOS

In a managed device environment, you often need to control the pace of software updates while you test the latest operating systems within your company or education institution. Discover the tools you have at your disposal to defer, deploy, and enforce software updates.

• WWDC21
• iOS, iPadOS

Explore the Screen Time API and learn how you can build apps that support customized parental controls — all while putting privacy first. Learn how you can use key features like core restrictions and device activity monitoring to create safe, secure experiences in your app while providing...

• WWDC21
• iOS, iPadOS, macOS, tvOS, watchOS

Discover the latest updates to managing in-app purchases on your server. Explore how you can use servers to track status changes, handle refunds, and manage subscriber status. Learn about App Store server APIs around status and in-app purchase transactions, and find out how App Store server...

• WWDC21
• macOS

Notarization works in tandem with macOS to help people safely download software for their Mac outside of the App Store. Discover how notarytool can help you quickly and easily notarize your Mac app for distribution. We'll show you how you can now notarize your apps with just a single command, and...

• WWDC21
• iOS, iPadOS, macOS, tvOS, watchOS

Discover the redesigned Apple Pay for in-app and web payments and learn how you can incorporate the latest APIs into your app or website. Learn how to add features to your app like coupon codes, improved shipping information, and improvements to the payment detail display screen. And explore...

• WWDC21
• iOS, iPadOS, macOS, tvOS, watchOS

StoreKit 2 delivers powerful, Swift-native APIs for in-app purchases and auto-renewable subscriptions. Learn how you can easily implement in-app purchases and subscriptions, and discover APIs for retrieving product information, handling transactions, determining product entitlements and customer...

• WWDC21
• iOS, iPadOS, macOS

It's easier than ever to offer your existing iPad and iPhone apps on Macs with M1. We'll show you how to bring your app to macOS, and explore how the system automatically bridges various features of your app to work on the Mac. We'll also provide guidance on best practices in your iPad app,...

• WWDC21
• iOS, iPadOS, macOS, tvOS

Power up your online gaming experience with GameKit and adopt features like multiplayer, leaderboards, and achievements in your game. We'll take you through the latest improvements to Game Center, including player matching and multiplayer APIs, and explore how you can boost discovery of your game.

• WWDC21
• iOS, iPadOS, macOS, tvOS

Discover the Apps and Books Management API and explore how you can assign an organization's owned apps and books to managed users and devices. Learn about the latest API improvements and find out how you can subscribe to and receive notifications around asset counts, assignments, and registered...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Discover StoreKit Testing in Xcode — a local environment for testing your in-app purchases without needing to connect to App Store servers. We'll show you how to set up a test environment, create a StoreKit configuration file, and prepare to validate receipts locally. We'll also explain how to...

• WWDC20
• iOS, iPadOS, macOS, tvOS

We've made significant strides in bringing crucial device management features to macOS. Discover how these features can help you manage your all your devices using the same tools and technologies. Get details on changes coming this year and how they will impact your deployment workflows, as well...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Discover the latest improvements to App Store Connect, your suite of tools to upload, submit, and manage apps on the App Store. Learn about enhancements to the App Store Connect API, in-app purchase and subscriptions, Game Center, and more.

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

The building blocks of the intelligent system are simple: Define, learn, execute. Discover how you can use intents to define your app's key features, create donations to help the system learn and make predictions about the future, and implement extensibility to ensure your app is ready to execute...

• WWDC20
• iOS, iPadOS, macOS

Apple silicon Macs can run many iPad and iPhone apps as-is, and these apps will be made available to users on the Mac through the Mac App Store. Discover how iPad and iPhone apps run on Apple silicon Macs, and the factors that make your apps come across better. Learn how to test your app for the...

• WWDC20
• iOS, iPadOS, macOS, tvOS

With AppleSeed for IT, you can help your school or business test pre-release versions of Apple software and provide valuable feedback directly to Apple. We'll guide you through getting started in AppleSeed for IT and provide insight on how to file great feedback collaboratively within your...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Understand what motivates people to use your app — and how you can use system intelligence to help them and achieve your own goals as a developer. We'll take a look at a typical person's journey to better understand how an app can become a key part of their routine — and why some apps just don't...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Create a great in-app purchase experience for your iPhone, iPad, Mac, and Apple Watch apps. Discover how to handle refunds, integrate new App Store server notifications, and find out how to use receipts and server notifications to manage subscriber status. We'll also walk you through the latest...

• WWDC20
• iOS, iPadOS, macOS

Empower your organization with the right tools while protecting privacy and security. Discover Apple's identity management tools for enterprise, and how they can help you create a smoother experience for users when signing in to devices, apps and websites. We'll show you how to take advantage of...

• WWDC20
• iOS, iPadOS, macOS, tvOS

Discover how Apple's system administrators remotely deploy Apple devices to their teams, ensuring a zero-touch deployment. Learn how to configure the setup experience, control and manage devices effectively, and discover practices around security and management.

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Intelligence is a core part of building a great modern app. App extensions, Siri suggestions, voice, widgets, App Clips — we've designed all of these features to help make everyday tasks easier for people who use our platforms. Learn about the origins of the intelligent system experience, and...

• WWDC20
• iOS, iPadOS

iOS and iPadOS provide powerful capabilities to help developers deliver breakthrough apps and games across all device generations. In certain instances, however, demanding apps with exceptional performance requirements may only be able to provide the best experience on devices with an A12 Bionic...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Make routine tasks in App Store Connect a thing of the past when you automate your workflow with the App Store Connect API. Learn how you can manage more about your presence on the App Store with the App Metadata API, or use the new Power and Performance Metrics and Diagnostics API to access the...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how you can build simple entitlement logic to enhance the customer experience. We'll dive deep into key concepts and provide guidance for architecting your systems to accurately entitle service. You'll learn best practices for subscription features and how to craft the best customer...

• WWDC20
• iOS, iPadOS

App Clips are small parts of an app that offer a streamlined, direct experience and help people get what they need at the right time. Learn how you can invoke an App Clip through real-world experiences like App Clip Codes, NFC, and QR codes, or have them appear digitally through apps like Maps or...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Learn how extensibility is key to surfacing the most important features of your app into new entry points of the operating system. And discover how — by breaking out of the constraints of a monolithic container — your app can see increased engagement through suggestions on the lock screen, in...

• WWDC20
• macOS

Discover the latest updates to Mac Catalyst and find out how you can bring your iPadOS app to the Mac. Explore enhancements to the application lifecycle, integrate new extensions into your apps, and learn how the new look and feel of macOS impacts Mac Catalyst apps. Get a taste of the new...

• WWDC20
• iOS, iPadOS, macOS, tvOS, watchOS

Track your app's performance metrics in custom team dashboards, bug reporting systems, and other custom workflows with the Power and Performance Metrics and Diagnostics API. Explore how you can access the same data that drives the Power and Performance analysis tools in Xcode to quickly identify...

• WWDC19
• macOS

Notarization is all about identifying and blocking malicious Mac software prior to distribution, without requiring App Review or the Mac App Store. Introduced last year and already widely adopted by Mac app developers, this is your opportunity to take an in depth tour of Notarization workflows...

• WWDC19
• iOS, iPadOS, macOS, tvOS, watchOS

Whether you want to share your app with a few colleagues, deliver it to employees within an organization, or release it to the world, there's a distribution mechanism designed to fit your needs. Familiarize yourself with each app deployment model, learn how to choose the one that's best for you,...

• WWDC19
• iOS, iPadOS, macOS, tvOS, watchOS

App Store Connect continues to improve its role in each step of your app's lifecycle with new features that make your app submission, management, and distribution experience better than ever. Learn about the latest enhancements and discover new ways to ensure each release of your app is better...

• WWDC19
• iOS, iPadOS, macOS, tvOS

Dive into implementation best practices for Subscription Offers using StoreKit and server-side logic. Learn how to generate signatures, determine customer eligibility, and reduce churn, plus gain insights into strategies for distributing offers to your customers and utilizing Subscription Offers...

• WWDC19
• iOS, iPadOS, macOS, tvOS, watchOS

Learn about the latest management enhancements for iOS, macOS, and tvOS and the evolution of management tools over the past year. You'll discover how new MDM features help administrators manage devices more effectively, how new technologies deliver support for centrally managed authorization, and...

• WWDC19
• iOS, iPadOS, macOS, tvOS, watchOS

Learn about the latest updates in StoreKit and dive deep into best practices for using server-to-server notifications to manage your subscribers.

• WWDC17
• iOS, iPadOS

iOS provides several techniques for keeping your app front and center. Whether you're building a kiosk, hospitality check-in, or educational assessment app, choosing the right app-lock technique is critical. From Guided Access to Automatic Assessment Configuration you'll learn which approach...