Communicate your brand identity on iOS

An overview of how you can strike a balance between highlighting your brand while using familiar iOS patterns. Examples will cover 5 great apps that adapt their brand across the areas of components, content, color, typography and iconography.

With Liquid Glass in iOS 26, your app is represented in two distinct layers: the UI layer and the content layer. The content layer is the best place to express your unique brand identity awhile the UI layer should use standard components that people are already familiar with.

Apps like Crumbl, Moonlitt, NYT Cooking, and Gentler Streak use full-bleed imagery, videos, words and animations to showcase their brand identity in their iOS apps.

With iOS 26, we recommend moving brand color moments into the content area of your app and using it for a clear purpose: to indicate actions, status and feedback. Be mindful of how people customize their iPhones by supporting features like Dark Mode.

Typography is a great way to inject brand identity into an app. Support Dynamic Type settings when using custom fonts consider how apps like Gentler Streak are able to showcase their brand while using the default system fonts.

Custom iconography is encouraged and looks great in components like tab bars and toolbars. Keep in mind platform conventions for certain actions differ across web and mobile platforms. SF Symbols has over 7,000 symbols you can use for free if you don't want to use custom icons.