Craft clear names for features and labels in your app

One of the most powerful tools you have for creating it can also be easy to overlook — the name you give things. From hero features to menus, settings, and tab bars, every naming choice shapes how someone experiences your app. This session covers three tools to make those choices well: criteria, process, and evaluation.

Great names share three qualities: they belong in the app, set the right expectation, and work everywhere. This chapter explores each criterion through real examples in Apple apps showing how clarity and trust are built one name at a time.

Start by identifying your audience. An example exercise demonstrates how the “think,” “feel,” and “do” framework can be used to spark ideas for names in your app.

Review your ideas for names against the criteria. Not every name needs to check every box. Instead, the context of the feature should guide which criteria matter most. Good names set the pattern for everything that follows, and helps people navigate your app with ease and delight.