Choosing a category

Categories on the App Store and Mac App Store help users discover new apps to fit their needs. Learn how to choose the most accurate and effective categories for your app.

Where categories are displayed

You can assign two categories to your app — a primary and a secondary category. The primary category you select is particularly important for your app’s discoverability on the App Store. This will be the category in which the app appears when users browse the App Store or filter search results, and it determines placement on the Apps tab or Games tab on the App Store for iPhone and iPad.

For Mac apps, the primary category you select is also the category in which the app appears when users browse the Mac App Store or filter search results, and it determines placement in the Categories tab on the Mac App Store in macOS 10.14 or later.

Choosing a primary category

Let’s say you have a photo-sharing social networking app. For the App Store, you could choose either Photo & Video or Social Networking as your primary category. To decide which category will best serve your app, consider the following:

  • Your app’s purpose. Your primary category should be the one that best describes the main function or subject matter of your app.
  • Where users naturally look for an app like yours. Understanding your audience will help you identify the category in which they will likely look for your app. Will they consider your app to be more of a social network app or a photography app?
  • Which categories contain the same type of apps as yours. Research how similar apps are categorized — users may already know to visit these categories to find this type of app.

Make sure that the category you choose accurately reflects your app’s core experience. Choosing categories that are not appropriate for your app is against the App Review Guidelines.

Special cases

Apps for kids
If you have an app designed for kids ages 11 and under, select the Made for Kids checkbox in App Store Connect and choose an appropriate age band (5 and under, 6–8, or 9–11). Your app must comply with the App Review Guidelines for Kids apps and will go through review to be approved for the Kids category on the App Store. In addition to the Kids category, your app can be discovered in another primary and secondary category (for example: Games, Entertainment, or Education). For more details, see Building Apps for Kids.

If your app is a game, you can choose up to two Games subcategories. Users can find your app by browsing the subcategories on the App Store and in the Games subcategory charts. If you don’t know which subcategory best suits your game, research the types of games in each one before making your selection.

On the App Store for iMessage, you can assign your sticker pack app to a category called Stickers, or to another primary category that best describes your app. If you use the Stickers category, you can also select a Stickers subcategory. Standalone sticker pack apps are not displayed in categories on the App Store for iPhone and iPad — they are discoverable only in search results. Categories for iOS app with iMessage extensions are taken from the iOS app and are used on the App Store for iPhone, iPad, and iMessage. For more details, see iMessage Apps and Stickers.

Compare categories

Explore and compare categories to see which best describes your app.