Your apps on the App Store
As an Apple Developer Program member, you can easily upload, submit, and manage your apps on the App Store with App Store Connect on the web, iPhone, and iPad. This suite of tools also lets you view sales reports, access app analytics, invite users to test your apps with TestFlight, and much more.
Manage your apps
Create your product page
Help customers find and engage with your app on the App Store by creating a great product page. You can enter your app name, subtitle, keywords, description, and more, in 40 languages. Upload up to 10 screenshots and three optional app previews for each supported language, and choose the order you’d like them to appear.
You can make your product page even more relevant and effective for customers on the App Store with product page optimization and custom product pages.
Learn more about product pages
Add in-app purchases
Sell a variety of content, including subscriptions, new features, and services, from within your app by entering in-app purchase details in App Store Connect. You can also select in-app purchases to promote directly on the App Store.
Learn more about in-app purchases
Test your apps
Invite users to test your apps and App Clips and collect valuable feedback before releasing your apps on the App Store using TestFlight in App Store Connect. You can invite up to 10,000 testers using just their email address or by sharing a public link.
View each build of your app that you’ve uploaded using Xcode or altool. When your app is ready for public distribution, submit it to App Store Review.
Manage releases and updates
Publish your app as soon as it’s approved, or manually release it on a specific day. Choose a price point, offer introductory prices for auto-renewable subscriptions, and even let customers pre-order your iOS or iPadOS app. You can also release iOS and iPadOS app updates in phases over a seven‑day period.
Learn more about publishing your app
Gain performance insights
App Analytics lets you measure user engagement, marketing campaigns, and monetization using data you won’t find anywhere else. Get next-day sales and unit data in Sales and Trends, and view details on completed payments in Payments and Financial Reports.
Learn more about App Analytics
Manage agreements and financial information
View and accept the agreements required to offer apps on the App Store. Add your bank account and tax information to receive payments, view invoices, and more.
Learn more about Agreements, Tax, and Banking
Access additional features
Offer timely events within your apps and games — such as game competitions, movie premieres, live-streamed experiences, and more — that customers can discover right on the App Store.
Learn more about in-app events
Respond to reviews
Respond to user reviews on your App Store product page to improve your app’s discoverability, encourage downloads, and build rapport.
Learn more about responding to user reviews
Create and distribute promo codes to give potential customers or press a free download of your app or in-app purchase.
Configure features to bring even more fun and connection to your games with Game Center, Apple’s social gaming network.
Group up to 10 of your apps together into a single download.