Responding to reviews on the App Store
Addressing feedback directly on your App Store product page can help you create a better user experience and improve your app’s rating. You can respond to all reviews of your app, regardless of when they were written, in App Store Connect. When you respond, the reviewer is notified and has the option to update their review. You can edit your response at any time, and only the latest version of your response will be shown.
The ideal response is concise and clearly addresses your customer’s feedback. Keep your responses respectful and don’t include personal information, marketing language, or spam. Strive for a friendly tone that’s consistent with the voice of your brand. When possible, we recommend personalizing your responses rather than using generic responses for similar reviews.
If you can’t respond to every review, consider prioritizing reviews with the lowest star ratings or those mentioning technical issues with the current version of your app. Clearly acknowledge the reviewer’s feedback, and let them know you’re working on addressing the issue.
When you release an app update that fixes issues mentioned in older reviews, include this information in your release notes and consider replying to relevant reviews to tell these users about the fix. This can be an effective method for reengaging previously dissatisfied users.
Consider promptly replying to new and updated reviews following a major release of your app so that you can have a dialogue with users when they’re most interested in sharing feedback. You can set up email alerts in the Users and Roles section of App Store Connect to notify you when a user edits a review to which you’ve previously replied.