Get details on design, app review, and marketing criteria, with best practices, case studies, and more.
App Store Review Guidelines
Make sure your app aligns with the technical, content, and design criteria that we use to review all apps, and learn about common issues that cause apps to get rejected.
App Store Identity Guidelines
Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications.
App Store Promo Artwork Guidelines
If your app is being considered for featuring on the App Store, use these guidelines to prepare your promotional artwork so we can successfully showcase your app.
Human Interface Guidelines
Follow in-depth guidance and take advantage of UI resources for designing great apps that integrate seamlessly with Apple platforms.
Apple Wallet Guidelines
Integrate the Apple Wallet and Add to Apple Wallet buttons in your apps, web pages, and emails, or use the badge on printed materials.