Acceptable Use Guidelines for Apple Pay on the Web

These guidelines are for businesses that wish to incorporate Apple Pay into their websites.

Prohibited Uses

You may not incorporate Apple Pay into a website that:

  • Violates any law or otherwise fails to comply with legal requirements
  • Offers transactions involving:
    • Tobacco, marijuana, or vaping products
    • Firearms, weapons, or ammunition
    • Illegal drugs or non-legally prescribed controlled substances
    • Items that create consumer safety risks
    • Items that are intended to be used to engage in illegal activities
    • Pornography
    • Counterfeit or stolen goods
    • Personal fundraising or collections of nonprofit donations unless approved by Apple
  • Primarily offers or sells drug paraphernalia or sexually-oriented items or services
  • Promotes hate, violence, or intolerance based on race, age, gender, gender identity, ethnicity, religion, or sexual orientation
  • Involves the purchase or transfer of currency (including cryptocurrencies) unless approved by Apple
  • Constitutes a staged digital wallet (e.g., where a second payment transaction is conducted in order to complete the first transaction or where there is a substitute merchant of record in a transaction)
  • Engages in fraud
  • Infringes or violates the intellectual property, publicity, or privacy rights of another
  • Shows Apple or its products in a false or derogatory light

Apple reserves the right at any time to disable Apple Pay transactions on your websites for any reason it deems prudent.


Your use of Apple Pay must adhere to the branding and user interface guidelines described in the Apple Pay Marketing Guidelines and Human Interface Guidelines.

Apple Pay APIs

If any webpage of your website accepts other forms of third party payment methods, you must also offer Apple Pay as a payment option on such webpage, at least on parity with such other payment methods (i.e., presented with the same prominence on such webpage). Furthermore, if you invoke the ‘canMakePaymentWithActiveCard’ API and determine that a user has an active card provisioned into Wallet, you must present Apple Pay as the primary – but not necessarily the sole – displayed payment option. For example, you might pre-select Apple Pay as the payment option when you display it alongside other options.

You may not use the Apple Pay for any purpose other than to enable or facilitate an Apple Pay transaction from your website.