Overview of reporting tools
App Store Connect provides the following analytics and reporting to measure the performance of your app and view final payments made to you.
App Analytics lets you measure user engagement, marketing campaigns, and monetization for your apps. You can use App Analytics to:
Find out which sources drive the most traffic to your app’s product page.
Calculate conversion rate (the number of people who view your app’s product page to total downloads of your app).
Find out which territories have the most engaged users by sessions and proceeds per paying user.
Compare your app’s performance to the performance of similar apps so you can put your performance into context.
Find out which App Clips are successful at driving first-time app downloads.
View how many users have pre-ordered your app.
Compare the performance of different product page treatments.
App Analytics displays App store usage data from users who have agreed to share their diagnostics and usage information with app developers on devices running a minimum of iOS 8, macOS 11, or tvOS 9. To protect user privacy, App Analytics only shows data after a certain number of data points are available. watchOS data isn’t available in App Analytics.
Sales and Trends
Sales and Trends provides next-day sales and unit data so that you can measure the performance of your free or paid iOS, macOS, and tvOS apps, as well as any associated in-app purchases. Data in Sales and Trends is recorded when a customer initiates a transaction on the App Store. Sales data for iMessage apps and sticker packs is included in the data for the containing iOS app.
On the overview page, view top apps or in-app purchases and their contribution to your overall business.
If you offer auto-renewable subscriptions, view subscriptions data on the summary, retention, state, and event pages to gain quick insight into the performance of your subscriptions business.
View units, proceeds, sales and pre-orders with options to filter data by selected time period, app, subscription, and territory.
You can also download and view reports in order to further analyze the performance of your app or subscriptions.
Note: If you transfer your app, you’ll continue to have access to information for sales that occurred prior to the transfer. You won’t be able to view data for sales that occur after the transfer has completed.
Payments and Financial Reports
Payments and Financial Reports provides information on final payments made to you based on settled transactions and finalized proceeds using the Apple fiscal calendar. Financial reports only include paid transactions for which payment was collected from the customer (review the Paid Applications Agreement for details). You can opt in to email alerts that notify you when financial reports are available for download in App Store Connect.
You can automate downloads of your sales and financial reports with our command-line tool, Reporter, or the App Store Connect API.