Offer in-app events
You can have up to 10 approved in-app events per app in App Store Connect. A total of five per app can be published at a time, regardless of region.
Learn how to create a high-quality event.
Learn how to create in-app event using the App Store Connect API.
Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.
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From the left sidebar under Features, click In-App Events.
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Click Create In-App Event.
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Choose a reference name. This name identifies your event in App Store Connect and is not visible on the App Store. Each name must be unique and can be up to 64 characters long.
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Click Create.
Submit an event for review
Before you can publish your in-app event on the App Store, you’ll need to submit your event details and event page media for review. Make sure all the required event details are complete before submitting for review. Submitting an in-app event for review doesn’t require a new binary submission. Events that are submitted on their own will be associated with the Ready for Sale version of the app. Events can be submitted on their own or with a version update.
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From My Apps, select your app from the list.
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In the left sidebar, click In-App Events.
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Select your event from the list.
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On the top right, click Add for Review. The in-app event status changes to Ready for Review.
The submission confirmation screen shows the app version that will be associated with the in-app event, and the items that will be reviewed. You may choose to add other items to the submission.
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Click Submit to App Review
View the status of an event
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From My Apps, select your app from the list.
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In the left sidebar, click In-App Events. You’ll see a list of your events organized by status.