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App information
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Platform version information
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App privacy
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Age ratings
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Required, localizable, and editable properties
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App bundle information
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App pricing and availability
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App and submission statuses
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App build statuses
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App Store localizations
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App Store pricing and availability start times by country or region
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App Sandbox information
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App review information
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Maximum build file sizes
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Export compliance documentation for encryption
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Beta tester feedback
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App preview specifications
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Screenshot specifications
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Role permissions
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User notifications
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Generate catalog reports
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App catalog report
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Game Center achievement catalog report
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Game Center leaderboard catalog report
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In-app purchases catalog report
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In-app purchase types
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In-app purchase information
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Auto-renewable subscription information
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Pricing and availability
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In-app purchase statuses
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In-app purchase localization statuses
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Auto-renewable subscription price increase thresholds
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In-app event statues
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In-app event badges
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Media and audio specifications
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Leaderboards
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Achievements
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Group properties
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App version properties
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App metrics
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App Clip metrics
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In-app event metrics
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Performance metrics
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App analytics filters and dimensions
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Product page optimization
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Payment information
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Financial report fields
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Transaction tax report fields
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Apple legal entities
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Currency codes
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Financial report regions and currencies
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Minimum payment threshold
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Summary sales report
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Sales events report
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Pre-order report
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Subscription report
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Subscription event report
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Subscriber report
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Subscription offer redemption report
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Magazines & Newspapers report
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Report file names
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Subscription events
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Promotional codes
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Product type identifiers
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Cancellation reasons
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Sales and Trends metrics and dimensions
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Sales and Trends reports availability
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Banking information
App metrics
Sales
Term |
Description |
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In-App Purchases |
The number of in-app purchases on devices running macOS 10.14.1, iOS 8, or tvOS 9, or later. Introductory price subscriptions and subscription renewals are included in this metric. Restored in-app purchases, whether on the same or different device, aren't counted. |
Proceeds |
The estimated amount of proceeds you will receive from your sales. This is the Customer Price minus applicable taxes and Apple’s commission, per Schedule 2 of the Paid Applications Agreement. |
Sales |
The total amount billed to customers for purchasing apps, app bundles, and In-App Purchases. Taxes are only included in the sales if those taxes were included in the App Store price. Note that sales totals aren't the same as your proceeds. You can see your payments in Payments and Financial Reports on App Store Connect if you have the Admin or Finance roles. |
Paying Users |
The number of unique users, based on Apple ID, that paid for an app or an In-App Purchase. |
Usage
Usage data totals are based on app users who agree to share their data with you.
Term |
Description |
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Installations |
The total number of times your app has been installed on devices with iOS 8 or tvOS 9, or later. Redownloads on the same device, downloads to multiple devices sharing the same Apple ID, and Family Sharing installations are included. Totals are based on app users who agree to share their data with you. |
Sessions |
The number of times the app has been used for at least two seconds. If the app is in the background and is later used again, that counts as another session. Totals are based on app users who agree to share their data with you. |
Active Devices |
The number of devices with at least one session during the selected period. Based on devices running iOS 8 or tvOS 9, or later. Totals are based on app users who agree to share their data with you. |
Active in Last 30 Days |
The number of active devices with at least one session during the previous 30 days. Totals are based on app users who agree to share their data with you. |
Crashes |
The total number of crashes on devices running iOS 8 or tvOS 9, or later. Get detailed crash logs and crash reports in Xcode, such as unique totals for each type of crash and how many users experienced it. For more information, View Crash Reports in Xcode Help. |
Deletions |
The number of times your app was deleted on devices running iOS 12.3 or tvOS 9 or later by users who agree to share their data with you. This data includes deletions of the app from the Home Screen and deletions of the app through Manage Storage. Data from resetting or erasing a device’s content and settings is not included. |
App Store
Term |
Description |
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Impressions |
The number of times your app was viewed on the Today, Games, Apps, and Search tabs of the App Store. Includes Product Page Views. |
Impressions (Unique Devices) |
The number of unique devices that have viewed your app on the Today, Games, Apps, and Search tabs of the App Store. Includes Unique Product Page views. |
Product Page Views |
The total number of times your App Store product page was viewed. Includes when apps use StoreKit to load your product page. |
Product Page Views (Unique Devices) |
The number of unique devices that have viewed your App Store product page. Includes when apps use StoreKit to load your product page. |
Pre-Orders |
The total number of pre-orders placed, minus cancelations. |
Updates |
The total number of app updates. Includes auto-updates. |
Downloads
Term |
Description |
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First Time Downloads |
The total number of first time downloads of your app. |
Redownloads |
The total number of redownloads of your app. Does not include auto-updates or device restores. |
Total Downloads |
The total number of app downloads including First Time Downloads and Redownloads. |