Manage app information

Provide a custom license agreement

Apple provides a standard EULA (end-user license agreement) that applies in all countries or regions. If you don’t provide a custom license agreement, the standard Apple EULA is applied to your app and the license agreement link won’t be shown on your App Store product page.

For information about creating a EULA, visit Instructions for Minimum Terms of Developer’s End-User License Agreement. For the text of the standard agreement, visit Licensed Application End User License Agreement.

Learn how to manage your EULA with the App Store Connect API.

Edit the license agreement

  1. From My Apps, select your app. The page opens with the App Store tab selected.

  2. In the sidebar click App information under General.

  3. On the left, in the General Information section, click Edit next to License Agreement.

  4. In the dialog that appears, select “Apply a custom EULA to all chosen countries or regions.”

  5. In the Custom License Agreement field, enter your custom end-user license agreement as a plain text document.

    All HTML tags are stripped and escaped, and only line break characters are accepted.

    Tip: To add localized text or specify a country or region for your license agreement, add each language and enter the translated text after the previous one, so that your license agreement includes multiple languages.

  6. In the Countries or Regions section, select each country or region where you want to apply your custom license agreement.

  7. Click Done.

  8. On the top right, click Save.