Reference

In-app event metrics

Metric

Definition

Event Impressions

The total number of times your in-app event was viewed on the App Store. Includes event detail page views and event card views.

Event Impressions (Unique)

The number of unique devices that viewed your in-app event on the App Store. Includes event detail page views and event card views.

Event Page Views

The total number of times your in-app event details page was viewed on the App Store.

Event Page Views (Unique)

The total number of devices that viewed your in-app event details page on the App Store.

App Opens

The number of times users opened your app by clicking on a link from your in-app event card.

Reminders

The number of times users tapped on the reminder button to request a notification when your app begins. Canceled reminders are subtracted from the total.

Notification Taps

The number of times users tapped on a notification that your in-app event is about to start.