Sales Events Report
Sales Events Report shows the dates of significant sales events for your apps and in-app purchases on the App Store across various countries or regions and devices.
Tip: To better understand the values below, view a sample report.
Sample Sales Events Report
On February 2nd, Tide Minder reached 10,000 units worldwide, across all devices.
|
Date |
Name |
Event |
Metric |
Territory |
Device |
Time |
|---|---|---|---|---|---|---|
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
Worldwide |
All Devices |
All Time |
In addition to worldwide milestones, you can reach milestones for specific countries or regions or device types.
In this example, Tide Minder is launched on February 2nd and 10,000 units are sold on the iPhone in the United States. Since a Sales Event occurred for the iPhone, it will automatically reach that same sales event across All Devices. Since the sales event was reached in the United States, it automatically reaches a Worldwide sales event as well.
|
Date |
Name |
Event |
Metric |
Territory |
Device |
Time |
|---|---|---|---|---|---|---|
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
Worldwide |
All Devices |
All Time |
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
Worldwide |
iPhone |
All Time |
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
U.S. |
All Devices |
All Time |
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
U.S. |
iPhone |
All Time |
In this example, Tide Minder reaches 10,000 units on iPhone in the United States on February 2nd, 2018.
On the same day, 10,000 units are reached in France across all devices.
Individual milestones are reached for each country and device, as well as worldwide events and events across all devices.
|
Date |
Name |
Event |
Metric |
Territory |
Device |
Time |
|---|---|---|---|---|---|---|
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
Worldwide |
iPhone |
All Time |
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
U.S. |
All Devices |
All Time |
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
U.S. |
iPhone |
All Time |
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
Worldwide |
All Devices |
All Time |
|
2/2/2018 |
Tide Minder |
10,000 |
Units |
FR |
All Devices |
All Time |
|
Report Field |
Report Data Type |
Description |
|---|---|---|
|
Date |
Date |
The date the sales event occurred. |
|
Name |
String |
Provided by you during app setup. |
|
Event |
String |
The sales event that occurred. |
|
Metric |
String |
Type of metric: Units, Sales, or Proceeds. |
|
Territory |
String |
The country or region of the sales event that occurred. Values include the name of the country or region, or Worldwide. |
|
Device |
String |
The device for which the sales event occurred: Values include iPhone, iPad, iPod touch, Desktop, Apple TV, or Apple Vision. |
|
Time Frame |
String |
The time frame of the sales event. For example, All Time. |
|
Apple Identifier |
BigInt |
The Apple ID for your app or in-app purchase. |